A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you.
Marketing a brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. Having only a website, business card and social media is like only having 3 cylinders. You do not get the full power from the brand.
Question: Can the Market Your Brand DIY System help you with your company, product or service brand?
Take this self-test. You get one point for each that fits your company.
___ Healthy Increases in Annual Sales
___ High Profit Margins
___ Branded Mobile-Friendly Website with High Traffic Numbers
___ Branded Social Media Platform with High Number of Likes & Followers
___ Branded Google My Business Presence has 4.5-5 Star Rating and High Number of Reviews
___ Branded Content Strategy (know and use key words that attract customers)
___ Branded Collateral Material (all printed materials are current and effective i.e. business card)
___ Use Brand Pivot Point in Making Marketing Decisions
___ Have and use a Customer Database to Market the Brand
___ Market to all 3 Stages in the Customer Cycle (Prospect, 1st Time Customer and Repeat Customer)
___ Use Brand Tagline in all Online and Print Marketing Materials
___ Branded Advertising Specialties (all promotional materials are current and effective i.e. tee-shirts)
___ Branded Company Spaces (promote brand in offices, lobby, store front, hallways, bathroom, etc.)
___ Branded External and Internal Signage (use signage to promote brand and it is current)
___ Access to Capital to Market the Brand
What brings people to a company, product or service is not just a catchy business card, website and social media, but a well-crafted brand with all of the above working together to attract and keep profitable customers.
Without going through a well thought out brand marketing process, there will be missed opportunities for greater success. If you have a score of less than 14, the Market Your Brand DIY System can help you.
WELCOME INSIDE THE WORLD OF BRANDING
We believe in your ability to market a successful brand.
We will guide you, step-by-step, to market your brand using proven branding best practices in as little as 5-30 days with this copyrighted Market Your Brand DIY System.
The system has 100 sections and 170 pages. There are two major parts to this DIY system. The first part is a review of your current brand, ending with a brand summary. The second part is the how to market the brand.
In reviewing your brand, we will look at your brand pivot point, brand story, brand culture, pricing strategy, customer demographics and psychographics, name, tagline, elevator pitch, brand font, brand colors, and logo.
In marketing your brand, we will provide strategies to create a branded business card, collateral material, great marketing content, a successful Google my Business presence, be found on the Internet, mobile friendly website tips, use of web analytics, SEO, brand marketing with social media, successful social media posting strategies, and how to respond to reviews.
This DIY System will also provide you tips on incorporating the brand into your business space, employee dress code and signage.
Additional brand strategies will be shared to connect with new customers and keep repeat profitable customers.
When you learn how to successfully market your brand, you have a more solid foundation to grow your business and have a competitive advantage over your competitors, who have less branding expertise.
You will also gain more expertise to stay focused on your brand, have less brand drift, and better understand your unique brand that will make it easier to make future decision to grow and scale-up your business.
By using this DIY System, you will not only learn how market a strong compelling brand, but save thousands of dollars in branding costs.
Build you company on a solid foundation. Your brand is that solid foundation.
A strong compelling brand promotes customer trust, increases customer loyalty, yields higher sales, price margins and profits.
Below are the comprehensive steps and pages to market your brand. Each step has an action step to be completed. When all the action steps are completed, you have created a brand marketing plan. The process will take between 16-40 hours. You complete the process at your rate, with online support.
Part of market your brand, we provide you a list of free business advisors to help you create a strong business operating plan to better insure success.
Market Your Brand
Table of Contents
Brand Door Story…..8
Introduction to Market Your Brand….. 9
What is Branding?…..10
What is a Brand?…..12
What are Brand Best Practices?…..13
How to Market Your Own Company, Product or Service Brand…..14
What is the Cost of Marketing Your Brand?…..17
18 Ways to find Money to Market Your Brand…..18
ROI – Return on Investment of Branding…..20
Transparency – Everyone is on the Same Page…..21
What Business Are you In ? – You May be Surprised…..23
Your Pivot Point – A Key to a Successful Brand..…25
Creating a Brand Story that Touches People …..27
The Right Brand for the Right Business Market…..29
The Right Brand Strategy to Match The Company Pricing Strategy…..30
Tips to Marketing with a “Below Market” Pricing Strategy…..31
Tips to Marketing with an “At Market” Pricing Strategy…..33
Tips to Marketing with an “Above Market” Pricing Strategy…..35
Know Your Target Market – Customer Demographics…..37
Know Your Target Market – Customer Psychographics…..39
Market with the Right Brand Strategy for the Right Age Group.….41
Marketing to the Traditionalist …..42
Marketing to the Baby Boomers…..44
Marketing to the Generation X…..46
Marketing to the Generation Y…..48
Marketing to the Generation Z…..50
Company Culture Needs to Match Your Brand…..52
Competitive Analysis – Know Your Customers and Competitors…..55
Marketing to all 3 Stages in the Customer Cycle…..61
Competitive Advantage – Why People Buy From You…..63
Domain Name Should Match the Company Name…..65
Company Name Should be Trademark Free…..66
Company Name Needs to be Available at the State Level…..69
6 Types of Legal Structure to Market Your Brand Around…..70
10 Tips to Evaluate Your Company Name……73
Match Your Company Name to a Naming Category…..74
13 Tips to Evaluate Your Tagline…..77
6 Tips to Evaluate Your Elevator Pitch…..79
12 Tips to Evaluate Your Brand Color(s)…..81
14 Tips to Evaluate Your Logo…..84
10 Tips to Evaluate Your Font(s)…..86
Successful Brands Attract Customers Not Chase Them…..91
Successful Brand Strategy “One Customer at a Time“…..92
The Power of a Smile to Promote Your Brand…..93
Successful Brands Go with the Flow…..94
Successful Brands Have Deep Roots…..95
Work More on Your Brand, Less in Your Brand…..96
Stand Out in a Positive Way – Have a Difference – Be Noticed….97
Innovation is the Lifeblood of a Business and Brand…..99
Brand Strategy That Connects with Customers…..100
Select the Right Geographic Market…..101
Tips For Brand Marketing to Business to Consumers (B2C)…..102
Tips For Brand Marketing to Business to Business (B2B)…..104
Tips For Brand Marketing to Business to Governments (B2G)…..106
Tips For Brand Marketing to Business to Employee (B2E)…..107
Simplicity = Better Brand…..109
Call to Action = More Sales…..110
Creating a Branded Business Card…..111
Creating Branded Company Collateral Material……113
Marketing Your Brand Takes Great Content…..114
Grow your Brand with Keywords….116
Connect Your Brand to a Niche Market…..117
Be Found on the Internet with Goggle My Business…..118
Get Reviews on Google My Business…..119
A Website Can Help You Grow Your Brand…..120
Brand Promotion with a Blog…..121
Web Analytics – How They Help Your Brand…..123
Have A Mobile-friendly Website …..124
SEO Organic Search versus PPC – Finding the Right Mix for You…..125
Increase Your Website Conversion with SEO…..127
Market the Brand with Social Media…..128
Successful Social Media Posting Strategies…..129
Respond to Reviews – Especially Negative Ones…..130
Reputation Management-Protect Your Brand…..132
Build a Customer Database.….133
Rack Card Marketing…..136
Connect More People to Your Brand with Video…..138
LinkedIn and Analytics to Promote Your Brand…..140
Facebook and Insights to Promote Your Brand…..142
Instagram and Insights to Promote Your Brand…..144
Pinterest and Analytics to Promote Your Brand…..146
Corporate Social Responsibility (CSR)…..147
Successful Branding Starts at Your Door…..148
Successful Branding In Your Store Front Window…..149
Successful Branding in Your Lobby, Waiting Room or Store…..151
Successful Branding in Your Hallways…..153
Successful Branding in Your Elevator or Stairwells…..154
Successful Branding in Your Office…..155
Successful Branding in Your Conference Room…..156
Successful Branding in Your Bathrooms…..157
Successful Branding in Company Dress Code…..159
Successful Branding Through Signage…..161
Getting a Brand Marketing Review is Important…..162
9 Naming Category to Help You Evaluate the Right Product or Service Name….. 164
Know Your Target Market: Customer Demographics (Resources)…..168
Know Your Target Market: Customer Psychographics (Resources) …..170
Access to Professional Business Advisors…..171
Brand Door Focus: Looking to brand or rebrand your company, product or service and want to handle the branding process in-house or a branding agency ($3,000-10,000+) is not in your budget.
How We Are Different – Brand Door Advantage:
- Affordable Price ($199 investment in your future success)
- Branding Design (Designed with industry best practices)
- Branding Process (Guides you through a step-by-step process)
- Fits into Your Schedule (Go at your own pace)
- Brand Coach (Online expert advice to assist in marketing your brand)
Your brand is your handle. The handle that opens the door to your business, its products and services.