A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you.
Marketing a brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. Having only a website, business card and social media is like only having 3 cylinders. You do not get the full power from the brand.
Question: Can the Market Your Brand DIY System help me with my company, product or service brand?
Take this self-test. You get one point for each.
___ Flat or Declining Sales
___ Flat or Declining Profit
___ Branded Business Card
___Branded Mobile-Friendly Website
___Branded Social Media Platform
___ Branded Google My Business Presence
___Branded Content Strategy (key words that attract customers)
___Branded Collateral Material
___Branded Advertising Specialties
___Branded Company Spaces (office, lobby, store front, hallways, bathroom, etc.)
___Branded External and Internal Signage
What brings people to a company, product or service is not just a catchy business card, website and social media, but a well-crafted brand with all of the above working together to attract and keep profitable customers.
Without going through a well thought out brand marketing process, there will be missed opportunities for greater success. If you have a score of less than 9, the Market Your Brand DIY System can help you.
Your brand is your handle. The handle that opens the door to your business, its products and services.