A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you.
A new coat of paint on a building that has structural problems will not solve the structural problems. Rebranding requires a new vision that inspires customers, employees, investors, and the public to see the company, service or product in a new light. This may or may not involve a new name, logo, tagline, or elevator pitch, etc.
Take this self-test. Check each that you now experience. You get one point for each.
___ Flat or Declining Sales
___ Flat or Declining Profit
___ Brand Elements Not Working
___ Missing Brand Elements (Tagline, Brand Story, Elevator Pitch, etc.)
___ Business Merger, Acquisition or Demerger
___ Trademark Infringement
___ Negative Association with Brand
___ Expand a Limited Original Brand
___ Transform a Brand
___ Add Value to an Existing Brand
___ Declining Brand
___ Brand with Service or Product Dependability Issues
___ Brand Associated with Unhealthy Options
___ Outdated Brand
___ Total
If you checked any of the above, Brand Door can help you create a new brand. With rebranding, you will also gain more expertise to stay focused on your brand, have less brand drift, and better understand your unique brand that will make it easier to make future decision to grow and scale-up your business.
Call (828) 273-7385 or email info@branddoor.com to get more information or a quote on your rebranding project.
Note: As a Corporate Socially Responsible (CSR) company, we offer a Low Wealth Entrepreneur Scholarship for those that qualify.
