A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you.
A new coat of paint on a building that has structural problems will not solve the structural problems. Rebranding requires a new vision that inspires customers, employees, investors, and the public to see the company, service or product in a new light. This may or may not involve a new name, logo, tagline, or elevator pitch, etc.
Question: Can the Rebranding DIY System help me with my company, product or service brand?
Take this self-test. Check each that you now experience. You get one point for each. Total up how many you have now.
___ Flat or Declining Sales
___ Flat or Declining Profit
___ Business Acquisition and Demerger
___ Trademark Infringement
___ Negative Association
___ Expand a Limited Original Brand
___ Transform a Brand
___ Add Value to an Existing Brand
___ Declining Brand
___ Undependable Brand
___ Unhealthy Brand
___ Outdated Brand
What brings people to a company, product or service is a well-crafted brand with all of the above working together to attract and keep profitable customers.
With a brand that is not working well, there will be missed opportunities for greater success. If you have a checked 1 or more, the Rebranding DIY System can help you.
Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you.