Build you company on a solid foundation. Your brand is that solid foundation.
A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you. A strong compelling brand promotes customer trust, increases customer loyalty, yields higher sales, price margins and profits.
Once you create your brand, we provide you a list of free business advisors to help you create a strong business operating plan to better insure success. Below are the comprehensive steps and pages in the system that we will take you through to create your brand. Each step has an action step to be completed. When all the action steps are completed, you have created a brand. The process will take between 16-40 hours. You go through the process at your own pace.
Create Your Brand Step-by-Step Process
Brand Door Story…..7
Introduction to the Create Your Brand…..8
What is Branding?…..9
What is a Brand?…..11
What are Brand Best Practices?…..12
How to Brand Your Own Company, Product or Service…..13
Brand Approach…..14
Rebranding Is it Time?…..16
What is the Cost of Branding Or Rebranding?…..18
18 Ways to find Money to Create and Implement at Brand…..20
ROI – Return on Investment of Branding…..22
Transparency – Everyone is on the Same Page…..23
What Business Are you In – You May be Surprised…..25
Your Pivot Point – A Key to a Successful Brand..…27
Creating a Brand Story that Touches People …..29
Select the Right Brand for the Right Business Market…..31
Select the Right Brand Strategy For the Right Pricing Strategy….. 32
Tips to Branding with a “Below Market” Pricing Strategy…..33
Tips to Branding with an “At Market” Pricing Strategy…..35
Tips to Branding with an “Above Market” Pricing Strategy…..37
Know Your Target Market – Customer Demographics…..39
Know Your Target Market – Customer Psychographics…..41
Select the Right Brand Strategy for the Right Age Group…..43
Generational Branding to the Traditionalist…..44
Generational Branding to the Baby Boomers…..46
Generational Branding to the Generation X…..48
Generational Branding to the Generation Y…..50
Generational Branding to the Generation z…..52
6 Tips to Creating a Company Culture…..54
Competitive Analysis – Know Your Customers/ Know Your Competitors……57
Brand for all 3 Stages in the Customer Cycle…..63
Competitive Advantage – Why People Buy From You…..65
Domain Name Should Match the Company Name…..67
Company Name Should be Trademark Free…..68
Company Name Needs to be Available at the State Level….. 71
6 Types of Legal Structure to Build Your Brand Around….. 72
10 Tips to Selecting the Right Company…..75
9 Naming Categories to Find the Right Company Name…..76
Creating a Literal Company Name…..79
Creating an Attribute Company Name…..82
Creating a Legacy Company Name…..84
Creating an Initial/Numbers Company Name…..87
Creating a Company Name With Combined Words…..89
Creating a New Invented Company Name…..92
Creating a Related Company Name…..94
Creating an Alliteration or Rhyme Company Name…..96
Creating an Inquiring Company Name…..98
12 Tips to Creating a Great Tagline…..100
6 Tips to Creating a Great Elevator Pitch…..102
Select a Brand Color to Stand Out and Be Memorable…..104
14 Tips to Creating a Great Logo……107
10 Tips to Selecting a Font to Showcase Your Brand…..110
Getting a Brand Second Opinion is Important…..112
Appendix…..113
9 Naming Categories to Find the Right Product or Service Name…..114
Creating a Literal Product or Service Name…..118
Creating an Attribute Product or service Name…..120
Creating a Legacy Product or Service Name…..122
Creating An Initials/Numbers Product or Service Name…..124
Creating a Product or Service Name With Combined Existing Words…..126
Creating a New Invented Product or Service Name…..128
Creating a Related Product or Service Name…..130
Creating an Alliteration or Rhyme Product or Service Name…..132
Creating an Inquiring Product of Service Name…..134
Know Your target Market: Customer Demographics (Resources)…..136
Know Your Target Market: Psychographics (Resources)…..138
Access to Professional Business Advisors….139
