Your brand is your handle. The handle that opens the door to your business, its products and services.

Every Business Needs a Tagline

Image of delivery truck with company name and tagline to promote their brandYou have seconds today to connect people with your brand. A tagline helps you do that quicker and easier. Tagline is a short phrase that appears under your company name and appears everywhere your name appears.

If people can tell from your name what you sell, a tagline gives them an extra reason to contact you first versus a competitor.

If people cannot tell from your name what you sell, a tagline helps them better understand what you sell.

Take a moment and review your tagline. If you do not have one, create one to strengthen your brand.

The Bonne Plants delivery truck, on the side and front, has their name, logo, and tagline. “Our Roots Run Deep” since 1918

Share branding tip with a business friend.

Gary Heisey – Founder and Brand Strategist with Brand Door