Time: 5:30 PM – 8:30 PM
Fee: No cost due to sponsor support
Format: Online Zoom Seminar
Your brand is more than your name or your logo.
It describes the value you bring to your customers and the experience you strive to give them. A good brand will distinguish your company from its competitors, attract customers, and improve sales.
In this seminar, you will receive an overview on the elements of a good brand, how to create and promote your brand, how to increase the impact of your brand, and when it is appropriate to consider changing or updating your brand. This is an introductory branding seminar intended for those starting a business as well as for existing business owners needing a good brand.
Elements of a good brand include: name, matching domain name, logo, tagline, brand story, brand promise, elevator pitch, company culture, right pricing strategy, brand font and colors that work together to “attract” new customers and “retain” existing customers.
With this seminar, you will get a checklist to guide you in creating your new brand or evaluate your existing brand.
Speaker: Gary Heisey Brand and Marketing Expert
Sponsors: Blue Ridge Community College Small Business Center, Henderson County Chamber of Commerce, Brevard/Transylvania Chamber of Commerce