Seminar: Create Your Brand: Every Business Needs a Good Brand
Dates: January 9, 2020 and January, 23 2020 and February 6, 2020
Location: Blue Ridge Community College
Building: Technology Education Development Center
Room: TEDC 201
Cost: No cost due to sponsor support
Your brand is more than your name or your logo. It describes the value you bring to your customers and the experience you strive to give them. A good brand will distinguish your company from its competitors, attract customers, and improve sales.
In this “how to” seminar, you will learn the elements of a good brand and how to create your new brand. This branding seminar is intended for those starting a new business or for an existing new business owners who only have a name and logo, but not a complete brand.
Elements of a good brand include: compelling trademark free name, matching domain name, eye catching logo, connecting tagline, inspiring brand story, strong brand promise, elevator pitch that connects with people, company culture that attracts new customers, right pricing strategy, brand font and colors that work together to “attract” new customers and “retain” existing customers.
Gary Heisey with Brand Door will guide you through a copyrighted process that consists of 140 pages to create your brand. This is not an academic info class, but in a computer lab where you are provided a copyrighted downloadable Create Your Brand System where a brand coach walks you through the necessary steps to create your brand. Your new brand is saved on a word file that you take home with you. This process makes it easier to create your brand for 2020. Limited seating – Reservation required.
Speaker: Gary Heisey, Brand and Marketing Expert with Brand Door
Co-Sponsor(s): Blue Ridge Community College Small Business Center and Henderson Co Chamber of Commerce