Seminar: Market Your Brand
Dates: February 20, 2020 and March 5, 2020, and March 19, 2020
Location: Blue Ridge Community College
Building: Technology Education Development Center
Cost: No cost due to sponsor support
Your brand is your handle to open the door to your business, products and services. When you learn how to market your own company brand, you have a more solid foundation to grow your business and have a competitive advantage over your competitors, who have less branding expertise. You will also gain more expertise to stay focused on your brand, have less brand drift, and better understand your unique brand that will make it easier to make future decisions to grow and scale-up your business.
You will be guided through a copyrighted process that consists of 172 pages to create your custom brand marketing plan for 2020. The process will cover Online Marketing, Website, Best Social Media Choices, Social Media Posting Strategies, Google My Business, Customer Database, Direct Marketing, Email Marketing, Text Marketing, Print Marketing i.e. rack card, Business Card, Community Partnering, Networking, etc.
A brand coach walks you through the necessary steps to market your brand which is saved on a word file that you take home with you. This process makes it easier to market your brand in 2020. Many of the marketing strategies covered are free or low cost. Limited seating – Reservation required.
Speaker: Gary Heisey, Marketing and Branding Expert with Brand Door
Co-sponsors: Blue Ridge Community College Small Business Center and Henderson County Chamber of Commerce