Create Your Brand (Part 1 of 2)Date: 2/5/2022
Time: 8:30 AM – 12:30 PM
Fee: No cost due to sponsor support
Format: Online with Zoom
A brand is more than a name and logo. It is the perception that people have in their mind about a company, product or service that attracts them to you.
A brand is like a 6-cylinder engine. If all 6-cylinders are not working together, one does not get the full power from the engine. Having only a name and logo is like only having 2 cylinders. You do not get the full power from the brand.
Can we help you with your company, product or service brand?
Take this self-test. You get one point for each that you now have and consistently use.
___ Branded Trademark Free Company Name
___ Branded Tagline (short phrase that appears under company name)
___ Branded Logo
___ Brand Pivot Point (example for a convenience store would be convenience)
___ Brand Story (story on website that inspires people to connect with you)
___ Brand Elevator Pitch (5-10 second answer to what you do that inspires them to learn more)
___ Branded Product and Service Names
___ Completed Demographic and Psychographic Customer Profile
___ Identified Profitable Customer Market
___ Competitive Advantage
___ Best Pricing Strategy
___ Total
If you checked less than 11, the Create Your Brand Workshop can help you create a successful brand. What brings people to a company, product or service is not just a catchy name and logo – but a well-crafted brand with all of the above working together to attract and keep profitable customers.
Note: Workshop comes with a 139 page downloadable – fillable workbook written by the speaker.
Speaker: Gary Heisey – Marketing and Brand Expert with Brand Door
Create Your Brand (Part 2 of 2)
Date: 2/6/2022
Time: 1:00 PM – 5:00 PM
Fee: No cost due to sponsor support
Format: Online with Zoom
Speaker: Gary Heisey Marketing and Brand Expert with Brand Door
Note: Must take Part One to take Part two
Sponsors: Blue Ridge Community College Small Business Center, Henderson County Chamber of Commerce, Brevard/Transylvania Chamber of Commerce
