Your brand is your handle. The handle that opens the door to your business, its products and services.

Brand Marketing – Customer Focus with a Call to Action

Brand Marketing: Entrance to restaurant offering healthy food options

Winter Garden, Florida

Yesterday I shared how Winter Garden rebranded themselves by building the West Orange Trail that goes through downtown in a landscaped park-like area that attracts people bicycling and walking. These active consumers desire healthier food options. Grow your brand by focusing on what customers are looking for.

Example: “Savoree is located in downtown Winter Garden and your choice for a healthier alternative. We offer sandwiches, bowls, salads and soups. Come give us a try and we guarantee you will come back”. Savoree 

Here is an example of a call to action: “Come give us a try and we guarantee you will come back”.  What call to actions are you using to connect with new and existing customers?

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