Yesterday, I shared about looking for potential brand customers, in niche markets. Once you have identified a niche customer market, look how your brand can better connect with these individuals and add value to their life.
Here is another niche example, seniors. According to U.S. Census Bureau, in America there are 4,941,932 million people over the age of 65.
Better connecting and adding value example: this company offers a 5% discount for seniors every Thursday. What might your brand offer to better connect with and add value for seniors in your market or community. By going to U.S. Census you can get the number of seniors in your state, county, city or zip code.
Here are two ideas: 25th Anniversary of National Senior Health & Fitness Day is on Wednesday, May 30, 2018. The common goal for this day: to help keep older Americans healthy and fit. Second idea is the National Senior Citizens Day that is celebrated on on Tuesday August 21, 2018. How can your brand tie in with these days or another opportunity during the year?
Could be as simple as a website or social media post recognizing these days, opportunity to volunteer in your community or a special program or discount you offer.
Share this tip with a business friend.