Your brand is your handle. The handle that opens the door to your business, its products and services.

Brand Partnership = Higher Sales

Ingles Market sign with cobranding companies of Starbucks, Boars Heads Meats and Chopsticks Asian Express

Mills River, NC

Yesterday I shared an outdoor adventure brand partnership. Today I will share a successful food and beverage brand partnership. Again, a brand partnership or cobranding is when two or more companies work together to market their products or services. When ever possible, look for a stronger brand to partner with to elevate your brand through positive association.

Here is todays example. “Ingles Markets, Inc. is an American regional supermarket chain based in Black Mountain, North Carolina. As of January 2018, the company operates 212 supermarkets in the Southeastern United States.”

Ingles Markets has a brand partnership with two nationally recognized food and beverage brands of Starbucks, and Boars Head.

Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. The company operates over 27,000 locations worldwide.

“Boar’s Head is a supplier of delicatessen meats, cheeses and condiments. The company was founded in 1905 in Brooklyn, New York, and now distributes its products throughout the United States.”

Who might you co-brand with: think of supplies or complimentary businesses?

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