Your brand is your handle. The handle that opens the door to your business, its products and services.

Connect Your Brand to a Profitable Business Plan – No Cost Class

Brand Best Practice: To insure success of your brand, connect it with a solid business plan to better insure the business will be profitable.

The words Business Plan written on sticky colored paper

A business plan doubles your chances for success, says a new survey. “The study found that writing a business plan correlated with increased success in every one of the business goals included in the study. These were: obtaining a loan, getting investment capital, making a major purchase, recruiting a new team member, thinking more strategically and growing the company.”

Build your business success on a solid foundation, with a brand that provides customers what they want, how they want it and at a price they can afford. Part of that solid foundation is a business plan that assists in implementing and monitoring the brand along with proactively guiding future operational decisions that complement the desired brand.

                                                                Business Plan Sections
Executive Summary – 1 page overview of the business and why it will be profitable
Business Description – type of business, legal structure & customer’s value proposition
Target Customer – describing the customer using demographics and psychographics
Pricing Strategy – review of pricing strategy: below market, at market or above market
Competition – review top 3 competitors with their brand, value proposition and pricing
Competitive Advantage – what causes you to stand out to new and repeat customers
Marketing/Sales Strategy – describe how you will attract new and repeat customers
Management Team – describe who has the skills to operate a profitable business
Capital Requirement – review how much money the business needs and its source
Financials – Cash flow Statement – 12 month spreadsheet with income and expenses
Financials – Breakeven Analysis  – shows when the business will break even: income versus expenses
Financials – P& L Statement  shows how the business performs profit versus loss

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Action Step: Complete or update a current business plan.  No cost class, due to sponsor support to help you.

Creating a Business Plan to Grow Your Business in 2019

Location: BRCC Henderson County Campus – Flat Rock, NC

Date: Saturday February 16, 2019 Time: 8:30 am-4:30 pm

Building: Technology Education & Development Room: 201 

Cost: Program is offered at no charge, due to sponsor support, from the State of North Carolina and Blue Ridge Community College Small Business Center.

Description In this day, create a business plan. A business plan can be the most important tool a small business owner has. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are inter-related. Discover how a business plan is used by potential lenders, the dos and don’ts of writing a plan and steps for making the process easy.

This seminar is designed for pre-start, start-up and existing business owners that want to create a business plan for 2019 to manage their business or access money through through local microloan organizations, SBA, traditional banks, angel investing, bootstrapping, crowd funding, etc.

Note: Class will take place in a computer lab. If you have a lap top computer you can bring it.

The Henderson County Chamber of Commerce Business Plan Competition is offering a business plan competition. This class will help you prepare for it. Application available in the class. Win Free Business Services – enter the Annual Business Plan Contest Turning your ideas into a growing business starts with a plan. If you’ve got the determination and drive to create a growth company or improve your existing company, here is your chance to win and turn your dream into a reality!

The Henderson County Chamber is sponsoring the Annual Business Plan Contest with the winner receiving free services such as advertising, tax, legal, marketing and more! Interested participants will receive a copy of the detailed elements on which the business plan will be judges. The Business Plan Contest is open to business start-ups as well as existing businesses. You do not need to be a Chamber member to participate. Electronic submissions are due by TBD and should be emailed to

A panel of judges will select the winner, announce the results and present the award at the Blue Ridge Business Growth and Business Plan Awards Reception on TBD – part of Small Business Week.

Speaker: Gary C. Heisey, Founding Brand and Marketing Strategist with Brand Door

Register Online

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