Every Business Needs a Good Brand Seminar A brand is more than your name or your logo. It describes the value you bring to your customers and the experience you strive to give them. A good brand will distinguish your company from its competitors, attract customers, and improve sales.
In this seminar, you will receive an overview on the elements of a good brand, how to create and promote your brand, how to increase the impact of your brand, and when it is appropriate to consider changing or updating your brand.
This is an introductory branding seminar intended for those starting a business as well as for existing business owners who need a good brand. Elements of a good brand include: name, matching domain name, logo, tagline, brand story, brand promise, elevator pitch, company culture, right pricing strategy, brand font and colors.
Date: May 2, 2018
Location: Nussbaum Center 1451 South Elm Street, Greensboro, NC
Speaker: Gary Heisey Founder & Brand Strategist with Brand Door
Partnering Sponsors: SCORE, North Carolina Small Business Center Network and Guilford Technical Community College Small Business Center
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