More and more companies today are increasing their experiential marketing to better connect with potential and existing customers. Why?
‘What takes traditional advertising weeks, months or years to do, we can do in a moment,’” says Bryan Icenhower, president of WME, which works with brands like Marriott, Subway and Budweiser. “Experiential is a uniquely fast and effective way to build brand awareness through one-to-one connections with consumers. It engages all five senses, sparking emotions that form lasting memories which have been shown to drive brand loyalty.”
Example: This company makes “socially and environmentally responsible products of the highest quality and dedicating our profits to help make a better world. The All-One Magic Foam Experience is a novel, ecological and exhilarating foam “shower” that covers you in foam and leaves you feeling refreshed and tingly-clean. Made simply from our organic soap, water, and compressed air, Dr. Bronner’s foam is safe and biodegradable”. This experiential marketing is taken to outdoor events and festivals to promote their brand.
Check out their company story and their Corporate Social Responsibility (CSR) initiatives.
List one way people can experience your company, it’s products or services?
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Gary Heisey – Founder and Brand Strategist with Brand Door https://branddoor.com/