Even if you do not provide a service or a product to children, teens and young adults, start introducing your brand to them now. They are the future of your business.
The connects and impressions they develop of a brand now will stick with them for years to come. It’s at this time, that they start establishing preferences for one brand over another.
Here is an example of a restaurant where Kids Eat Free on Tuesdays 4pm to close. What is one idea that your business can use to better connect with children, teens and young adults.
Another idea: some banks give a lollipop, to kids in the bank or with their drive through. I grew up in the Amish country in Pennsylvania. Each Christmas, the local bank my family used, gave each child a large Hershey’s Chocolate Bar. Every year I looked forward to going to the bank and getting it. I have a lot of fond memories tied in with that local bank. If I still lived their today, I would be banking with them.
Your program could be daily, weekly, monthly, quarterly or once a year. Be creative. Consider tying in with a major or minor holiday.
For holidays by the day and month – http://www.holidayinsights.com/
Share brand tip with a business friend.
Gary Heisey Founder and Brand Strategist with Brand Door
