A brand partnership or cobranding is when two or more companies work together to market their products or services. When ever possible, look for a stronger brand to partner with to elevate your brand through positive association.
Here is an example. The Biltmore Estate Outdoor Adventure Center has a brand partnership with two world famous outdoor adventure brands of Orvis and Land Rover. “Since 1856, Orvis has offered our customers distinctive clothing, the world’s finest fly fishing rods and tackle, upland hunting gear, dog beds, luggage, and unique gifts”.
Land Rover is a car brand that specialises in four-wheel-drive vehicles for outdoor adventure. All three companies are marketing to a similar affluent customer base.
Who might you cobrand with: think of supplies or complimentary businesses?
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