To grow your brand, have a competitive advantage. A competitive advantage is something your brand is offering your customers that your competition is not.
A competitive advantage can be that your business opens earlier, stays open later, 24 hours a day, 7 days a week, online shopping, free delivery, curbside pickup, quicker delivery time, home delivery, custom services, free gift wrapping, patented product, etc.
A competitive advantage ends when your competition starts offering the same service, product, feature or amenity.
Here is a new competitive advantage that Dominos is rolling out “hot spots”. As soon as the competition starts offering “hot spots”, it is no longer a competitive advantage.
According to CNN, Domino’s is expanding its delivery to the great outdoors. Whether you’re at a beach, a park or one of 150,000 other outdoor locations, Domino’s will bring pizza to you. Domino’s (DMZPY) said its new delivery “hotspots” include famous places like Central Park in New York City and the Gateway Arch in St. Louis.Apr 16, 2018
Domino’s will deliver pizza to the beach – CNN Money
What is your primary competitive advantage?
Share today’s branding tip with a business friend. Gary Heisey – Founder and Brand Strategist with Brand Door
