Every customer has a birthday. The focus of brand marketing is to strengthen your relationship with customers. Reach out to your customers on that special day. This could be a phone call, email, text or offer a program for them to come in on their birthday for a special offer or discount.
Best way is to collect and create a database of customer birth dates. One idea is have a customer appreciation program they register for. Without a database, the business could simply advertise the birthday recognition offer.
This business in the photo has been successfully offering a free lunch on your birthday for over 20 years.
Share with a business friend.