Whether your business is a retail store front, service, manufacturer, online, home-based, etc. events can help you grow your brand. If you work with a vendor or partner this makes it easier, both from a marketing stand-point or the actual event it self.
With branding, your goal is to always be “top of mind” in a business category. So when people think of the business category, they think of you. Whether that is for a new potential or existing customer. People better connect to and remember your brand through a positive experience, than just your name, logo, tagline, etc.
The example in the image, is a grocery store partnering with a beer vendor to come by and meet the brewmaster, sample their signature brews, try the stores delicious food, and enjoy the giveaways. This event will help, both the grocery store and brewing company, strengthen their brand “top of mind” position.
Take a moment and think of an event that you could hold to promote your brand’s top of mind position for potential and existing customers.
Another example can be free or fee classes or workshops: https://www.davidsonflyfishing.com/schools
Share branding tip with a business friend.
Gary Heisey – Founder and Brand Strategist with Brand Door
