Today more and more people respond to texts, especially millennials and business people on the go. Text messages can be used to remind people of pickup availability, appointments reminders, new offerings, specials, upcoming events, etc. Only use a text when it provides high value to the customer, not just the business wanting to sell something.
Remember your goal is to build lasting relationships with people. How can you use texts in your business to add value and grow your brand? If you have a luxury brand, a phone call is still the best way to go.
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