Yesterday we talked about the need for your brand to stand out. Today we are looking at being different.
Here is a company in the heart of Amish country in Pennsylvania at the Kitchen Kettle Village selling ice cream.
How are they different: Taste the Difference. Their ice cream is homemade. Made with milk and cream from Jersey Cows on a local family dairy farm.
They are using power words to stand out: homemade, local, family dairy farm and not any cows but Jersey Cows. Lapp Valley Farm Dairy & Ice Cream
If you were to create this sign for your brand, what would you say to stand out and be different.
Share this tip with a business friend.
Gary Heisey – Founder and Brand Strategist with Brand Door