Branding: Every Business Needs a Good Brand
Your brand is more than your name or your logo. It describes the value you bring to your customers and the experience you strive to give them. A good brand will distinguish your company from its competitors, attract customers, and improve sales. In this seminar, you will receive an overview on the elements of a good brand, how to create and promote your brand, how to increase the impact of your brand, and when it is appropriate to consider changing or updating your brand. This is an introductory branding seminar intended for those starting a business as well as for existing business owners needing a good brand. Elements of a good brand include: name, matching domain name, logo, tagline, brand story, brand promise, elevator pitch, company culture, right pricing strategy, brand font and colors that work together to “attract” new customers and “retain” existing customers. With this seminar, you will get a checklist to guide you in creating your new brand or evaluate your existing brand.
When: Saturday, May 25, 2019 Time: 9:00am-12:00PM EDT
AB-Tech Enka Campus
1459 Sand Hill Road
Small Business Center
Candler, NC 28715
Cost: No cost due to sponsor support
Sponsors: Asheville SCORE and ABTECH Small Business Center
Gary Heisey, Founder and Brand Strategist with Brand Door, has assisted over 1,000 start-up, existing and scale-up companies create growth with company branding, marketing, advertising, PR relations, social media, access to capital and business planning. Gary has developed four DIY Branding Systems: Create Your Brand, Market Your Brand, Brand Review and Rebranding to help businesses that cannot afford a branding agency or who want to learn how to brand their own company. Prior to opening Brand Door, Gary was the NCCCS award winning Small Business Director for Blue Ridge Community College.
• Small Business Administration
• National Association of Entrepreneurship
• Mountain BizWorks
• 2016 North Carolina Community College Staff of the Year Award
• 2014 Dr. Molly A. Parkhill Staff Person of the Year Award