14th Annual Prospering in 2019 Conference
Enhance business development skills for higher revenue. Connect to more potential customers.
Date: Tuesday, February 26, 2019
Snow Date: Tuesday March 5, 2019
Location: Blue Ridge Community College, Flat Rock, NC – Technology, Education and Development Center Conference Hall
Cost: No cost due to sponsor support
8:30-9:30 am Overview of 2019 Economy to Better Understand How to Position Your Business by Ken Flynt, Associate Dean of Outreach and Engagement, College of Business, Western Carolina University. Ken served a four-year term as chief economic adviser to Gov. Jim Hunt. In that position, he worked closely with state government agencies, local governments and leading businesses in North Carolina. (Gala Room)
9:45-10:45 am New Ways to Market & Protect Your Business in 2019 with Google by Gary C. Heisey Founder and Brand Strategist with Brand Door. Google is an excellent way to drive customers to your small business. Learn how to grow and protect your business online brand in 2019 with new ways to better connect with potential and existing customers through using Google free products: Alert, Analytics, Calendar, Gmail, Maps, My Business, Search, Translate, YouTube while being more organized and efficient. (Gala Room)
11:00 am-12:00 pm How to Create & Distribute Content that Grows Your Business by Sarah Benoit with Sarah Benoit Co-founder and Lead Instructor of the JB Media Institute. According to recent studies 78% of marketers say their companies have a content marketing strategy, but only 39% say their strategy is documented. Also 77% of marketers without a content marketing strategy in 2018 plan to adopt one in 2019. In today’s digital marketing landscape content can mean many different things: blog posts, case studies, e-books, e-newsletters, social media, infographics, live streams, animated GIFs, photographs, videos and more. Get tips and best practices on how to create pieces of content that will motivate and connect with your audiences. Find out how digital marketing pros help clients choose creative mediums and digital channels that will help them reach their sales and conversion goals. (Gala Room)
12:00-1:00 pm Networking and Complimentary lunch sponsored by SCORE (Gala Room and Pre-Event Area)
Afternoon Tracks to Grow Your Organization 1:00-4:30 pm
1:00-2:00 pm – Select one
1. Grow Your Business in 2019 with LinkedIn – Gary Heisey with Brand Door (Gala Room)
2. Using Video & YouTube to Find More Customers & Improve Your SEO – Brooks Norman, Channel 70 Productions (Cortland Room)
3. Understanding How to Install & Use Google Analytics – Boomer Sassman with Big Boom Design (McIntosh Room)
2:15-3:15 pm – Select One
1. Grow Your Business in 2019 with Google My Business – Gary Heisey with Brand Door (Gala Room)
2. Tips for Using Facebook & Instagram in 2019 – Brooks Norman and Sarah Benoit (Cortland Room)
3. Understanding Pay Per Click & How to Use It – Boomer Sassman with Big Boom Design (McIntosh Room)
3:30-4:30 pm – Select One
1. How to Create & Market with Your Own Email Database – Gary Heisey with Brand Door (Gala Room)
2. Tips for Using Pinterest & Twitter in 2019 – Sarah Benoit (Cortland Room)
3. Tips to Upgrading Your Website for More Results – Boomer Sassman with Big Boom Design (McIntosh Room)
Co-Sponsor: SCORE
