Gary Heisey Founder and Brand Strategist with BrandDoor
Date: November 29, 2018
Location: BRCC Technology Education & Development Center (TEDC) Conference Hall Flat Rock, NC
Time: 8 AM – 4:30 PM
Cost: Complimentary due to sponsor support
Audience: Conference good for pre-start, start-up, growth and scale-up businesses
Agenda:
8:00 AM Registration
8:30 AM Welcome – Ben Kish, BRCC SBC Director and BRCC President, Laura Leatherwood
8:35 AM Keynote – Phil Davis, Tungsten Branding
9:35 AM Break
9:45 Brand Tool Box – Gary Heisey, Founder and Brand Strategist with Brand Door
10:45 Break
11:00 AM Applying Brand Tools – Ben Kish and Gary Heisey Founder and Brand Strategist with Brand Door
2:00 PM Lunch – food trucks in parking lot – attendees self-pay
1:00 PM Breakout
A. Create Your Brand (Gary Heisey Founder and Brand Strategist with Brand Door)
B. Growing Your Brand Through Networking (David Riddell)
C. Accessing Money to Grow Your Brand (Mountain Bizworks and Self Help Credit Union)
2:15 PM Breakouts
A. Market Your Brand (Gary Heisey Founder and Brand Strategist with Brand Door)
B. Protecting Your Brand
C. Designing Your Brand (Asheville FASTSIGNS and BP Solutions Group)
3:30 PM Breakouts
A. Brand Review and Re-branding (Gary Heisey Founder and Brand Strategist with Brand Door)
B. Using Market Research to Grow Your Brand (Kristen Gentry)
C. Online Brand Strategy for 2019
