Your brand is your handle. The handle that opens the door to your business, its products and services.

Make it Easier for Customers to Select You

Look for ways to make it easier for customers to select your company, products or services. I was in a business looking to buy some plants and here is a promotional sign that I saw.

Brand promotion for a plant companyThe headline is Why Choose Monrovia? They share four reasons: only the best varieties of shrubs, pruned more frequently, pest & disease resistant and stronger roots. The company has their tagline under their company name: Grow Beautifully.

If you were designing a sign to promote your company:
List your headline:
List your tagline:
List the reasons why they should choose you:

Apply these ideas on your business website, social media, signage, etc. to grow your brand and business. Make it easier for customers to select your company, products or services. 

Gary Heisey
Founder and Brand Strategist with Brand Door