Your brand is your handle. The handle that opens the door to your business, its products and services.

“Our Story” versus About Us

Picture of a bill board promoting the brand of the Kitchen Kettle Village and buying local.

Intercourse, PA

Your brand story is a powerful way to connect people to your brand. It attracts more new potential customers and creates a stronger brand connection with existing customers. 

People believe stories more than advertising and remember stories more than advertising. Every business has a cool neat story that they can share.

Share it on your website homepage with a link and I recommend the link be called “Our Story” versus About or About Us. “Our Story” create more curiosity. Everybody loves to hear a great story.

On a recent business trip to Pennsylvania, here is one of my favorite speciality food stores in the Amish country: Kitchen Kettle located in Kitchen Kettle Village. Here is a link to their story:

Share today’s brand tip with a business friend.

Gary Heisey – Founder and Brand Strategist with Brand Door