Rebranding to Create a New Fresh Compelling Image
Date and Time: Saturday June 22 9am-4:30pm and Sunday June 23 1:00-4:00pm
Cost: No cost due to sponsor support
Location: Blue Ridge Community College Flat Rock, NC
Building: Technology Education & Development Center
Your business has been around for a number of years, the market is changing and you feel your brand is dated, you have gaps in your brand, and your organization needs a new fresh look and strategy to reach new customers and retain existing customers. A clue to this is that your business or non-profit is not top of mind in your business category, not top of search on the internet or people think of you in an old way that limits future growth.
With this ‘how to” seminar a brand coach will help you take the elements of your current brand including: name, domain name, logo, tagline, brand story, brand promise, elevator pitch, company culture, pricing strategy, and brand font and colors to create a new fresh compelling image.
This is not an academic info class, but in a computer lab where you are provided a copyrighted downloadable Rebranding System where a brand coach walks you through the necessary steps to rebrand your organization. Your rebrand strategy, along with fresh relevant content, is saved on a word file that you take home with you. This process makes it easier to rebrand your organization, with a limited budget. Limited seating – Reservation required.
Sponsor: North Carolina Community College System Small Business Center Network, Blue Ridge Community College Small Business Center, Mountain Bizworks and SCORE Western North Carolina
Speaker: Gary Heisey, Brand Coach with Brand Door
Gary has assisted over 1,000 start-up, growth and scale-up companies to create growth with company branding, marketing, social media and business planning. Gary has been recognized by:
• Small Business Administration
• National Association of Entrepreneurship
• 2016 North Carolina Community College Staff of the Year Award
• 2014 Dr. Molly A. Parkhill BRCC Staff Person of the Year Award