The human mind, connects more easily and quickly with knowns versus unknowns. Some minor holidays are a known, but for many the celebration theme is a known i.e. ice cream (July 15 is National Ice Cream Day).
Just like with major holidays by tying in your brand with minor holidays you strengthen your brand and promote new growth. These daily celebrations can revolve around culture, food, health, sports, pets, animals and miscellaneous.
How can you tie your brand in with these minor holidays throughout the year? Ideas can be: special promotions, sales, social media posts, community engagement programs, etc. Pick one or two a month to connect with your brand or that your customer base would enjoy. As you can see below, there are plenty to pick from.
For holidays by the day and month – http://www.holidayinsights.com/
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Gary Heisey – Founder and Brand Strategist with Brand Door