Best Practice: Bootstrap Branding – Brand Development focuses on self funding low-cost ways versus using external funding for branding.
Today’s Article: Bootstrap Branding – Brand Development
If this is your first branding project, there is help to unlock the unknowns of branding and help you move through the learning curve of creating your first brand or rebrand.
Below are five branding approaches: Brand Door Help Desk, Do-it-Yourself, Do It With Assistance, Expert By the Hour, and Expert Second Opinion.
Brand Help Desk is a free resource provided to answer questions entrepreneurs have about a brand best practice, brand article, brand development or implementation. Access Brand Advice
$ Do-It-Yourself is for entrepreneurs that are looking to invest under $1500 and have the time to brand themselves.
$$ Do It With Assistance is for entrepreneurs that are looking to invest between $1500-$5000, have the time and desire to be guided through a branding process with expert assistance.
$ Expert by the Hour is for entrepreneurs that just need some objective advice to point them in the right direction or need some specific brand development and/or implementation advice. $150/hour
$ Expert Second Opinion is for entrepreneurs that have an idea for a name, tagline, and/or logo and want objective feedback or that have an existing brand and want a review of the brand. $99-$950
Based on your budget and time, select one of the five approaches for your branding or rebranding process.
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Continuous Improvement: Best way to grow your brand, is follow a Brand RSS (Rich Site Summary) with 2-3 brand best practices each week delivered to your computer to make it easy to implement a continuous improvement program.
Sign up here: Brand Door RSS Feed
Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you. “Easy access to expert branding”