Today’s Tip
Best Practice: The best way to brand your own company, product or service, is to use brand best practices.
Today’s Article: How to Brand your Own Company, Product or Service
In branding your own company, product or service, create an intentional brand. There are proven steps to creating a brand: look for what customers want and create a profile for potential customers (target market analysis), review the industry and what is offered (industry analysis), and research what competitors are offering (competitor analysis) to find your competitive advantage.
With this brand analysis information, a brand strategy is developed with a brand promise, brand personality, brand position, value proposition and pricing. With this new brand, systems can be developed with a brand guide to direct the implementation and protection of the brand.
Do not be in a hurry just to get open or launch a new brand. Remember you only have one chance for a first impression – do it right the first time. We all the know the winner of the tortoise and hare race. Create a solid foundation to build your business on. The brand is the solid foundation. It is easier to grow a profitable company when you attract people based on what they desire versus having to having to try selling them something.
Action Step: Go to Steps to Branding Yourself
Additional Resources
Return to Brand Library Return to Brand Yourself
Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you. “Easy access to expert branding”
