A branded product is more desirable, can charge a higher price for it and creates more profit for your company. Products that are not branded, are a commodity and are subject to people looking for the lowest price.
Today look at your products and start thinking about branding them. Example: Blue Ridge Bakery Signature Cakes. Cakes were named after local waterfalls, mountains, gaps and the history of the Brevard, North Carolina area.
You can buy a Red Velvet Cake cake anywhere, it is a commodity product versus Devil’s Courthouse Red Velvet Cake a branded cake.
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