Your brand is your handle. The handle that opens the door to your business, its products and services.

Consumers Buy Benefits

Poster promoting branded grooming services for petsMany companies market features, but people buy benefits. When people or businesses spend money or time with your company, they are buying benefits they receive from your products or services.

What are your company’s features and benefits? Focus on building your brand around benefits.

This company is promoting pets being beautiful again through grooming services. The focus is on pets being attractive and looking their best. Many pet owners take pride in their pet and want them to look their best. 

Do any of your products or services make pets, people or companies look better?

Example: pressure washing business makes a home or business look better. Any business that provides design services makes a person or business look better, let alone businesses that sell clothing, landscape services, window washing, weight loss, maid services, social media or salon services, etc.

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