Best Practice: Before launching a new brand or rebrand have an independent review of the brand to better insure success the first time.
Today’s Article: Getting a Brand Analysis is Important
Making the first impression is very important.
Creating a brand in a vacuum, without outside objective advice, sets the brand up for future problems and missed opportunities for growth.
A brand analysis is an important part of creating and releasing a new brand. Launching a new brand or rebrand is expensive, especially when you make a mistake. Getting an analysis will make it easier to make an informed decision about what is best for you and provide reassurance that you are going in the right direction with your decision.
Feedback from family, friends or non-branding professionals is good. But what is even more important is objectivity from a branding professional. A brand analysis is an especially good idea if you feel uncertain or are having trouble making a decision. By seeking a second opinion, you may discover additional insights so you can feel confident in choices.
Brand Door offers this independent brand analysis service, since we are an information platform and not a brand agency looking to recruit new customers.
With the brand analysis, you get a written report, based on what brand areas you are desiring objective feedback: name, tagline, logo, elevator pitch or brand strategy.
Action Step: Prior to releasing your brand, get an objective brand analysis to minimize potential future problems and missed opportunities for growth.
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