Your brand is your handle. The handle that opens the door to your business, its products and services.

Origin of Branding to Amazon Go

Amazon Go LogoI read this article and thought I would share it with you.

Amazon Go is the inevitable evolution of supermarket retail  Why the “good old days” of supermarkets were actually bad.  Below is a few concepts from the article, click on the link above to read more.

“Amazon’s cashierless “Go” markets have popped up in San Francisco, Seattle and Chicago, promising patrons the “future of shopping”: a frictionless grocery buying experience that relies on high-tech tracking technology instead of human interaction to get products off the shelves and into your canvas totes.

It wasn’t until 1915 that someone devised the current concept of centralized grocery shopping.  Around the same time, Clarence Sanders of Memphis TN, began developing (and patenting) his own take on self-service grocery shopping. He was among the first to propose letting shoppers collect their own products from a trail of shelves and aisles and bring them to the front of the store for purchase. This didn’t just drastically reduce the labor costs for retailers, it helped to kickstart modern product advertising techniques. The result was the Piggly Wiggly.

That [self-selection method] meant consumers could make decisions as to what it was they wanted to buy, and that really led to companies trying to catch consumers’ attention. It’s really the origin of branding, John Stanton, a professor of food marketing at Saint Joseph’s University, told Time in 2016, the centennial of Piggly Wiggly’s founding.”

How are you catching your potential and existing customers attention?

What new forms of technology could you be using to grow your brand and business?

Remember, if you do the same thing you get the same results. Going into 2019, do something different. Start by looking at what is working and what is not working. Look at trends that are happening in your industry. Look for something new to substitute for what is not working – it may be using a new form of technology, introducing a new product or service.

Give customers what they want and make it easy for then to make a decision as to what they want to buy from you.

Gary Heisey – Founder and Brand Strategist with Brand Door