Best Practice: In developing and implementing a brand, it is important to know which of the four business markets the brand is created for.
Today’s Article: Select the Right Brand for the Right Business Market
There are four primary business markets: B2B, B2C, B2G and B2E
Businesses that sell to other businesses. Examples: manufacturers selling to distributors, wholesalers selling to retailers and service or professional businesses selling to businesses.
Businesses selling to the general public. Examples: retail store front, e-commerce sites (shopping cart on a website), catalogs, markets (farmer’s market), public events, door-to-door, etc.
Businesses selling to the government. Examples: federal, state, regional, county and city.
Businesses selling to their employees.
PB2P (Personal Brand-to-Public)
Perception people have of you at work and in your personal life.
Action Step: Write down what market(s): B2C, B2B, B2G, B2E or PB2P where branding is important for you.
Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you. “Easy access to expert branding”