Today’s Tip
Best Practice: For 2016, to strengthen your brand – focus on what makes you unique and different that customers desire.
Today’s Article: Stand Out in a Positive Way – Have a Difference – Be Noticed
In a mall near where I live, there are two food businesses that have been side by side for years and successful.
They have some things in common such as: fast food, food court location, at market pricing, ethnic food, fresh and no added MSG.
But what makes them successful each year, side-by-side, is their differences that people desire in their brand.
Sarku Japan is a Quick Service Restaurant (QSR) featuring made-to-order teriyaki and sushi. Their Mission remains the same as it has always been: To share the fresh ways of traditional Japanese cooking with the rest of the world. That’s exactly what you’ll find at every one of our locations: Meals cooked-to-order right in front of you. Fresh flavors. No added MSG. Quick, friendly service. We’re always striving to improve our quality and surprise you with meal choices that enliven your taste buds. Thank you for sharing this experience with us.
Their Difference:
Food Choices: Japanese
Sampling: Sample of chicken teriyaki is provided as people walk by
Delivery System: Cooked-to-order right in front of you.
Limited Menu: Focus on made-to-order teriyaki and sushi
Pricing: Lower end of “At Market”
Panda Express serves fresh and fast Chinese food. From our world-famous Orange Chicken to our health-minded Wok Smart™ selections, Panda Express defines American Chinese cuisine with bold flavors and fresh ingredients. Freshly prepared. Every day. No added MSG.
Their Difference:
Food Choices: Chinese
Delivery System: Cooked fresh daily and served from a chafing dish system in front of you
Larger Menu: More menu selections (18), some health-minded choices and a kid’s meal
Pricing: Middle range of “At Market”
When someone searches for what you sell, how are you different or unique. How do you stand out in ways that people desire.
Action Step: List the top three ways you stand out:
Unique or Difference One:
Unique or Difference Two:
Unique or Difference Three:
For 2016, to strengthen your brand – focus on what makes you unique and different that customers desire.
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