Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning July’s 4th Week Social Media Posts Today: 7 Strategies and 22 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
July’s Fourth Week Theme Ideas:
26 Aunt and Uncle’s Day (Idea: have people reach out to an uncle or aunt)
26 Bagelfest Day * (Idea: appreciation day – treat employees or customers to a bagel)
26 Coffee Milkshake Day* (Idea: appreciation day – treat employees or customers to a milkshake)
26 All or Nothing Day (Idea: have a passion go for it)
27 Scotch Day* (Idea: have people share their favorite scotch drink recipe)
27 Creme Brulee Day* (Idea: have people share their favorite scotch drink recipe)
27 Take Your Pants for a Walk Day (Idea: sponsor a walk day or take a walk)
28 Milk Chocolate Day* (Idea: have people share their favorite recipe or story)
28 Buffalo Soldiers Day (Idea: recognize and celebrate the day)
28 Refreshment Day* (Idea: have people share their favorite refreshment)
28 Chili Dog Day* (Idea: appreciation day – treat employees or customers to a chili dog)
29 Lasagna Day* (Idea: have people share their favorite recipe)
29 Lipstick Day* (Idea: have women share their favorite lipstick or story)
29 Chicken Wing Day* (Idea: appreciation day – treat employees or customers to wings)
29 Talk in an Elevator Day (Idea: team building exercise – create or review company elevator speech)
29 System Administrator Appreciation Day (Idea: recognize those in your company or community)
30 Cheesecake Day* (Idea: have people share their favorite recipe)
30 Father-in-Law Day (Idea: have people reach out to an uncle or aunt)
30 Dance Day (Idea: sponsor a dance for fun and exercise or go dancing)
30 International Day of Friendship (Idea: reach out to people who you do not know)
31 Raspberry Cake Day* (Idea: have people share their favorite recipe)
31 National Mutt Day* (Idea: sponsor an adoption day or share best photo)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
* Note: If you have a retail or restaurant business, this could be a special day to highlight this product or add to the menu.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the fourth week in July.
July has 31 days. Each week in July we will share themes to help you create posts for July. Start creating your future posts today.
Next Brand Post: Brand Transparency: On the Same Page
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