Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning May’s 4th Week Social Media Posts Today: 7 Strategies and 26 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
May’s Fourth Week Theme Ideas:
25 Missing Children’s Day (Idea: promote ideas to protect and find missing children)
25 Tap Dance Day (Idea: have people share their favorite tap dance video)
25 Wine Day (Idea: have people share their favorite wine or wine travel story)
25 EMS for Children Day (Idea: recognize local medical people who help children)
25 Senior Health & Fitness Day (Idea: hold an event or promote tips for health and fitness)
26 Blueberry Cheesecake Day (Idea: have people share favorite recipe)
26 Sally Ride Day (Idea: trivia Sally Ride was the first American woman to go into space)
27 Cellophane Tape Day (Idea: have people share most innovative way they have used cellophane)
27 Grape Popsicle Day (Idea: share with employees or customers)
27 Don’t Fry Day (Idea: promote making a healthier choice today bake or broil)
27 Heat Awareness Day (Idea: share tips to staying cool and hydrated in heat)
27 Sun Screen Day (Idea: promote sun screen use awareness)
28 Brisket Day (Idea: have people share favorite recipe)
28 Hamburger Day (Idea: have people share favorite recipe)
28 Amnesty International Day (Idea: support human rights in your area)
28 International Jazz Day (Idea: have people vote for their favorite jazz music)
29 Coq Au Vin Day (Idea: have people share favorite recipe)
29 Paperclip Day (Idea: have people share a photo of something made from paperclips)
30 Loomis Day (Idea: trivia dentist, Mahlon Loomis, got a U.S. patent on wireless telegraphy in 1872)
30 Hole In My Bucket Day (Idea: look for ways to fix a problem versus using a band-aid)
30 Mint Julep Day (Idea: have people share favorite recipe)
30 Water a Flower Day (Idea: reminder to water flowers today and enjoy their beauty)
30 Memorial Day (Idea: remember the people who died while serving in the country’s armed forces)
31 Macaroon Day (Idea: have people share favorite recipe)
31 Save Your Hearing Day (Idea: share tips to protect hearing)
31 Speak in Sentences Day (Idea: promote tips to improving communications today)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the fourth week in May.
May has 31 days. Each week we will share themes to help you create posts for May. Start creating your future posts today.
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