Today’s Tip
Best Practice: Successful brands create deep roots by nurturing strong local connections with their customers and creating brand loyalty.
Today’s Article: Successful Brands Have Deep Roots
Successful brands create deep roots by nurturing strong local connections with their customers and creating brand loyalty.
Companies and brands that develop and continually feed deep roots (loyal customers) can survive a storm and thrive, like the tree to the left. That storm may be the economy or a unfortunate accident.
Companies and brands that do create deep roots (loyal customers) or stop nurturing loyal customers have difficulty surviving a storm. When the brand does not have continuous improvement and engagement, the company starts losing touch with its customers and the brand becomes weaker, like the tree to right.
The choice is now up to you – develop deep roots by identifying and engaging your loyal customers.
Action Step
A. List 1-3 ways you are attracting loyal customers?
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B. List 1-3 ways you are engaging and keeping loyal repeat profitable customers?
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Note: One way of engaging and keeping loyal repeat profitable customers is to have a database where you can connect with them online and provide value.
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