Today’s Tip
Best Practice: Showcase Your Brand Story on Your About Us Page
Today’s Article: Showcase Your Brand Story on Your About Us Page
People connect with a great story. All great brands have a great story.
WHY YOU NEED A STORY TO TELL. If you don’t have an inspiring or compelling story you are just another commodity.
START WITH YOUR ABOUT US PAGE A good place to share your brand story is on your website About Us Page.
One of the most visited pages on a website is the About Us Page. Many people visit this page and then leave the site, do not reach out to the company or buy something.
To inspire people to connect with you or buy something, you need to share a compelling or inspiring brand story, one that grabs and holds their attention and connects them with a call to action.
You have different ways you can showcase your brand story: words, photos, timeline, slide show, video or all of these. SuperJam used all of these.
SuperJam Story In 2005, at just 14 years old, Fraser Doherty was selling jars of homemade jam to his neighbors. A few years later, SuperJam was flying off the shelves of the world’s largest supermarket chains. Fraser transformed a hobby – from his own kitchen table, without huge investment– build a brand, made money and do good in his community. Biography Book
The choice is now up to you – create a brand, be more than just a commodity. Write and share your brand story.
Action Step
Which of these approaches will you use to share your brand story on your About Us Page: words, photos, timeline, slide show, video, etc.
Approach:
Note: In future posts, we will provide tips to other ways to share your brand story: blog, business plan, book, ebooks, elevator pitches, networking, posts, sales calls, speeches, videos, etc.
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