Best Practice: For 2016, to strengthen your brand – be consistent.
Today’s Article: For 2016, To Strengthen Your Brand – Be Consistent.
Review your complete brand from name, tagline, elevator speech and collateral material. You want everything that promotes your brand to be on the same page, have the same look and have the same voice.
Being consistent creates greater creditability and trust in the brand.
Action Step: Review each area of your brand to insure it has the same look i.e. fonts, colors or images and the same voice or message i.e. descriptions.
___1. Tagline Review ___2. Elevator Speech Review ___3. Website Review
___4. Social Media Review ___5. Collateral Material Review
Note: Check off each area of your brand, once you have reviewed it.
Want a little help in any of these areas go to:
For 2016, to strengthen your brand – be consistent.
Next Brand Post: Start Planning March’s 2nd Week Social Media Posts Today: 7 Strategies and 9 Ideas to Creating a Success Post
Continuous Improvement: Best way to grow your brand, is follow a Brand RSS (Rich Site Summary) with 2-3 brand best practices each week delivered to your computer to make it easy to implement a continuous improvement program.
Sign up here: Brand Door RSS Feed
Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you. “Easy access to expert branding”