Best Practice: All collateral marketing materials need to be consistent to create a successful brand.
Collateral is any material or content that is created to promote the company, product, or service.
Collateral material can consist of: website, social media, business card, letterhead, envelopes, brochure, rack card, catalog, post cards, flyers, press releases, blog, podcast, guide, eBook, video, email template, RSS feed and advertising specialties.
Advertising specialties are branded items that are given to prospects and customers to promote the company, product or service. Advertising specialties can include: pens, cups, coasters, magnets, hats, tee shirts, golf balls, umbrellas, etc. that have the branded logo, tagline and/or message printed on it.
In creating your collateral material, make sure all your branded material is consistent and current. This is especially important when you go to reorder. Make sure logo, branded images, colors, and fonts are the same.
Action Step: Make a list of everything you are using to promote the company, product or service. Next review each item to insure you have the most current branded logo, images, colors, and fonts.
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