Today’s Tip
Best Practice: Today people want fresh, relevant useful content. Provide it on your website and social media to create business.
Today’s Article: Content Marketing Works to Create Business
People no longer want to be sold to. People want fresh, relevant, useful information or content to make informed decisions. People more and more search for this information online before making a decision.
According to Group M, 93% of all consumers search prior to making a decision and 90+% of buyers click on organic links versus sponsored ads.
When writing fresh, relevant and useful information use keywords in your content. According to techopedia.com, “a keyword in the context of search engine optimization, is a particular word or phrase that describes the contents of a Web page. Keywords are intended to act as shortcuts that sum up an entire page. Keywords form part of a Web page’s metadata and help search engines match a page with an appropriate search query.” Google’s Keyword Planner can help you find the best keywords for your brand
With the free Keyword Planner “you can search for keywords, get historical statistics, see how a list of keywords might perform, and even create a new keyword list by multiplying several lists of keywords together.”
Content marketing with keywords can be used for: lead generation, lower customer acquisition costs, higher conversion from prospect to new customer, higher conversion from new customer to repeat customer, increase revenue, open new markets and position your brand as an expert source.
Where can you publish your content: website, social media, blog, infographics, RSS feeds, news feeds, video, guides, case studies, eBooks, press releases, white papers, email campaigns, newsletters etc.
Action Step: Make a list of ways you plan to publish your content and prioritize its release through an editorial calendar. Use Google’s Keyword Planner to help you find the best keywords for your brand.
https://adwords.google.com/KeywordPlanner
Return to Brand Implementation Return to Brand Library Return to Brand Yourself
Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you. “Easy access to expert branding”
