Today’s Tip
Best Practice: Collect emails of prospects and customers to connect and stay in touch through providing “value added” information
Today’s Article: Email Marketing Creates Sales
According to Inc.com, “Email marketing allows business owners to reach a large number of consumers at a rate of pennies per message. For small-business owners on a budget, this makes it a better choice than traditional marketing channels like TV, radio, or direct mail.”
Email is an easy way to reach customers, keep customers informed, email coupons drive online or in-store sales and is inexpensive.
Connect with the Customer
The key to connecting with customers is understanding who they are, what they want, how you meet their need or desire and what price they are willing to pay.
When it comes to email marketing you can do-it-yourself or use one of the email marketing company platforms. Email marketing platforms make it easy to create and send professional-looking emails with customizable templates tied into real-time reporting to show you what is working and what is not.
Action Step: Who will you use for email marketing to implement your brand: do-it-yourself or an email marketing platform? Below are some email marketing companies to checkout.
Additional Resources
Return to Brand Implementation Return to Brand Library Return to Brand Yourself
Your brand is your handle. The handle that opens the door to your business, its products and services. Brand Door is always open to you. “Easy access to expert branding”
