Today’s Tip
Best Practice: Online presence is a powerful way to launch or grow your brand, but it takes monitoring and adjusting with web analytics.
Today’s Article: Facebook Insights How They Help Your Brand
Online presence is a powerful way to launch or grow your brand, but it takes monitoring and adjusting with web analytics.
To successfully launch and grow a brand it is important to measure how effect it is. Once you know how effective it is, you have a base line to compare, as you make changes to better communicate the brand and connect with existing and new potential customers.
On a previous post we talked about Web Analytics How They Help Your Brand
Today we are talking about Facebook’s Analytics.
Facebook has analytics build into their platform called Facebook Insights. According to Facebook, “no matter what your goals are on Facebook— building your online and mobile presence, communicating with customers, or encouraging people to take an action—your Page Insights will help you understand who among your audience is most engaged with your Page.”
If you have a Facebook Business Page and are not monitoring your Facebook analytics, you will not get the most return on investment (ROI) from Facebook. A Business Facebook Page best practice is to use Facebook Insights regularly. You do not want to launch or grow your online brand presence on Facebook in the dark.
Action Steps:
1. If you are not using Facebook Insights, learn more about it and start using it.
2. If you have a Facebook Business Page and are familiar with Facebook Insights, monitor it regularly.
Note: Need to learn more about setting up and using Facebook Insights, go to Facebook Insights
Next Brand Post: LinkedIn Analytics How They Help Grow Your Brand
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