Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning April’s 1st Week Social Media Posts Today: 7 Strategies and 44 Ideas to Creating a Success Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
April First Week Theme Ideas:
1 April Fool’s Day (Idea: have people share their best April Fool’s Day story)
1 International Fun at Work Day (Idea: promote this day as a way to increase productivity)
1 National Sourdough Bread Day (Idea: have people share their favorite recipe or place to get)
1 International Tatting Day (Idea: have people share a photo of favorite elegant tatted lace)
1 National Walk to Work Day (Idea: promote walking today or sponsor a walking event)
2 Children’s Book Day (Idea: promote reading to children or gift a book)
2 National Peanut Butter and Jelly Day (Idea: have people share favorite P&J recipe)
2 Reconciliation Day (Idea: share it is never to late to say you are sorry or make things right)
2 National Ferret Day (Idea: have people share their favorite ferret photo)
2 National Love Our Children Day (Idea: promote giving children love, protection and respect)
3 Tweed Day (Idea: promote Scotland or have people share their favorite woolen clothing)
3 World Party Day (Idea: take time to celebrate at work or home today)
3 National Chocolate Mousse Day (Idea: have people share their favorite recipe)
3 National Find a Rainbow Day (Idea: have people share their favorite rainbow photo)
4 Hug a Newsman Day (Idea: reach out and thank a local reporter today for a good story)
4 Walk Around Things Day (Idea: some things are not worth putting energy into)
4 School Librarian Day (Idea: show your appreciation for your local library and librarian)
4 Tell a Lie Day (Idea: better choice is to focus on truth and transparency)
4 National Chicken Cordon Bleu Day (Idea: have people share their favorite recipe)
5 Go for Broke Day(Idea: take a risk today to grow your business or a friendship)
5 National Raisin and Spice Bar Day (Idea: have people their share favorite recipe)
5 National Deep Dish Pizza Day (Idea: have people vote for their favorite pizza)
5 SAAM Day of Action (Idea: promote awareness on sexual violence prevention)
5 National Read A Road Map Day (Idea: team building exercise create a road map to success)
6 National Tartan Day (Idea: celebrate Scottish heritage and the distinct pattern “tartan”)
6 Plan Your Epitaph Day (Idea: take time to think about how you want people to remember you)
6 Sorry Charlie Day (Idea: have people share an inspirational story of working through a challenge)
6 National Student-Athlete Day (Idea: promote student sports or recognize local athletes)
6 National Teflon Day (Idea: have people share their favorite teflon product)
6 Childhelp National Day of Hope (Idea: promote awareness to ending child abuse and neglect)
7 Caramel Popcorn Day (Idea: share some caramel popcorn at work or with customers)
7 National Beer Day (Idea: promote a beer related product or vote for best local brewery)
7 No Housework Day (Idea: have people share what they would do verses housework)
7 World Health Day (Idea: promote improved health in your company, community or the world)
7 National Coffee Cake Day (Idea: have people their share favorite recipe)
7 National Alcohol Screening Day (Idea: promote awareness about alcohol misuse and treatment)
8 Draw a Picture of a Bird Day (Idea: promote a draw your state bird picture contest)
8 National Zoo Lovers Day (Idea: take a trip today or this week to your local zoo)
8 National Empanada Day (Idea: have people their share favorite recipe or restaurant)
9 Name Yourself Day (Idea: ever wanted another name – let people know and use it today)
9 Winston Churchill Day (Trivia Idea: what day was he made an honorary US citizen-answer 1963)
9 National Cherish an Antique Day (Idea: have people share a photo or story of their favorite antique)
9 National Chinese Almond Cookie Day (Idea: have people their share favorite recipe or restaurant)
9 National Former Prisoner of War Recognition Day (Idea: recognize veteran(s) in your area)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the first week in April.
April has 30 days. Each week in March we will share themes to help you create posts for April. Start creating your future posts today.
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