Today’s Tip
Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning April’s 3rd Week Social Media Calendar Today: 7 Strategies and 32 Ideas for Creating a Successul Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
April’s Third Week Post Ideas
10 Golfer’s Day (Idea: have people share favorite golf story, photo or best local course)
10 National Siblings Day (Idea: connect with your siblings today)
10 National Encourage a Young Writer Day (Idea: promote an event to encourage or recognize)
10 National Cinnamon Crescent Day (Idea: treat employees or customers to a crescent today)
11 Eight Track Tape Day (Idea: have people share favorite eight track)
11 Barbershop Quartet Day (Idea: promote a music event of a local quartet)
11 National Submarine Day (Idea: recognize U.S. Navy’s submarine force service members)
11 National Teach Children to Save Day (Idea: promote children saving money)
11 National Pet Day (Idea: have people share favorite pet photo)
11 National Cheese Fondue Day (Idea: have people share favorite fondue recipe)
12 National Licorice Day (Idea: treat your employees and customers today to some licorice)
12 National Grilled Cheese Sandwich Day (Idea: have people share favorite recipe)
12 National Library Workers Day (Idea: recognize or treat the staff at your local library)
13 Scrabble Day (Idea: promote a Scrabble contest at work or in your community)
13 National Thomas Jefferson Day (Idea: promote the Declaration of Independence)
13 National Peach Cobbler Day (Idea: have people share favorite recipe)
13 National Bookmobile Day (Idea: support local bookmobile or take a book to a person)
14 International Moment of Laughter Day (Idea: laughter is good for you – take time to laugh today)
14 Look up at the Sky Day (Idea: take time to go outside today, enjoy the sky and be outdoors)
14 National Pecan Day (Idea: treat employees or customers to pecans today)
14 Reach as High as You Can Day (Idea: team building exercise at work/believe in your dreams)
14 National Pan American Day (Idea: explore how to sell internationally)
14 National Dolphin Day (Idea: (Idea: share your favorite photo or dolphin story)
14 National Equal Pay Day (Idea: support equal pay in your community)
14 National Support Teen Literature Day (Idea: promote a local program to encourage teens to read)
15 Rubber Eraser Day (Idea: try something new today, do not be afraid to make a mistake)
15 Titanic Remembrance Day (Idea: have an emergency drill at work or home today)
15 National Tax Day (Idea: this year it is April 18 – you get three extra days to file)
15 National Take a Wild Guess Day (Idea: trust your intuition today)
15 National Glazed Spiral Ham Day (Idea: have a pot luck at work today and provide the ham)
16 National Eggs Benedict Day (Idea: have people share favorite recipe or eggs benedict eatery)
16 National Librarian Day (Idea: recognize local librarians for their contribution to your community)
16 National Stress Awareness Day (Idea: have people share favorite ways to lower stress)
16 National Orchid Day (Idea: have people share a photo of their favorite orchid or gift an orchid)
16 National Wear Your Pajamas to Work Day (Idea: have a casual day at work)
16 National Healthcare Decisions Day (Idea: promote an advanced heath care planning event)
16 National Auctioneer’s Day (Idea: promote spring cleaning and letting go of unused items)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step:
To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the third week in April.
April has 30 days. Each week in March we will share themes to help you create posts for April. Start creating your future posts today.
Next Brand Post: Successful Brands Attract Customers Not Chase Them
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