Today’s Tip
Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning April’s 4th Week Social Media Calendar Today: 7 Strategies and 42 Ideas for Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
April’s Fourth Week Post Ideas
24 National Pigs in a Blanket Day (Idea: have people share favorite recipe)
24 National Pet Parents Day (Idea: have people share a photo of pet(s)
25 DNA Day (Idea: discover your ethnicity or learn more about family tree with a DNA test)
25 East Meets West Day (Idea: have people share family WWII story or simply thank a veteran)
25 Hug a Plumber Day (Idea: promote your plumbing business or thank your plumber)
25 Telephone Day (Idea: have people share their favorite photo of old or cool phones)
25 Zucchini Bread Day (Idea: have people share favorite recipe)
25 World Penguin Day (Idea: have people share favorite photo or story)
26 Hug an Australian Day (Idea: have people share an Australian favorite photo or story)
26 Audubon Day (Idea: have people share favorite bird photo,bird watching or put in a bird feeder)
26 Help a Horse Day (Idea: donate or promote a local cause that helps horses)
26 Kids and Pets Day (Idea: have people share a photo of their kids and pets)
26 Pretzel Day (Idea: have people share their favorite pretzel)
26 Richter Scale Day (Idea: have people share a story about an earthquake)
27 Babe Ruth Day (Idea: share Babe Ruth candy bars with employees or customers to celebrate)
27 Prime Rib Day (Idea: have people share favorite recipe or place to eat a prime rib)
27 Tell a Story Day (Idea: tell your business story)
27 Administrative Professionals’ Day (Idea: recognize these employees in your company and community)
28 Blueberry Pie Day (Idea: have people share favorite recipe)
28 BraveHearts Day (Idea: help a family that has a child with cancer)
28 Great Poetry Reading Day (have people share their favorite poetry)
28 Workers’ Memorial Day (reach out to a person disabled, injured or made unwell by their work)
28 Take Our Daughters and Sons to Work Day (Idea: take your daughters and sons to work today)
28 International Astronomy Day (Idea: promote a star-gazing event or share favorite photo)
28 Kiss Your Mate Day (Idea: take a moment to show you care)
29 Peace Rose Day (Idea: have people share their favorite rose photo)
29 Shrimp Scampi Day (Idea: have people share favorite recipe)
29 Zipper Day (Idea: have people share zipper story or unique ways to use one)
29 Arbor Day (Idea: sponsor tree planting project, ask people to plant a tree or share tree care tips)
29 Hairball Awareness Day (Idea: have people share favorite feline photo)
29 Greenery Day (Idea: take time today to go outside and enjoy nature – you have earned it)
30 Pool Opening Day (Idea: have people share favorite pool story)
30 Adopt a Shelter Pet Day (Idea: consider adopting a pet or take a shelter dog for a walk)
30 Bugs Bunny Day (Idea: have people share the first time they remember seeing Bugs Bunny)
30 Hairstylist Appreciation Day (Idea: reach out and thank your hairstylist today)
30 Honesty Day (Idea: great brands have transparency – reward honesty in your company)
30 Kiss of Hope Day (Idea: make a difference – help out a family that needs food or clothing)
30 Oatmeal Cookie Day (Idea: treat employees or customers today or have people share favorite recipe)
30 Raisin Day (Idea: pass out a snack today of raisins to employees or customers)
30 Sarcoidosis Day (Idea: have people share their knowledge and experience with this immune disease)
30 Rebuilding Day (Idea: sponsor or participate in a volunteer program of repairs for families in need)
30 Sense of Smell Day (promote taking time today to smell the roses and enjoy life)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step:
To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the fourth week in April.
April has 30 days. Each week in March we will share themes to help you create posts for April. Start creating your future posts today.
Next Brand Post: The Power of a Smile to Promote Your Brand
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