Today’s Tip
Best Practice: Successful social media strategy is to grow an online community of people who value what is posted & connect with your brand.
Today’s Article: Start Planning June’s 1st Week Social Media Posts Today: 7 Strategies and 23 Ideas to Creating a Successful Post
Social Media Goal: grow an engaged loyal online community so when they are ready to buy they think of you and when their friends are ready to buy they think of you.
Audience: Select your primary audience – Business to Consumer (B2C), Business to Business (B2B), Business to Government (B2G)
7 Strategies for A Successful Social Media Campaign
1. Provide Value to Your Online Community
2. Be Consistent: once a month, week or day
3. Provide content that is fresh, relevant, interesting, inspiring or helpful.
4. Include an image that is eye-catching
5. Your audience is not only the viewer but their friends. Provide content that can be liked and shared. You want people to follow you and add friends.
6. Keep it Simple: you have seconds to connect
7. Avoid a Big Mistake in Social Media: Primary focus on selling your company products and services. The first part of advertising is “ad”. The first part of social media is “social”. Think like a publisher not a sales manager. You are wanting to build an engaged loyal online community.
June’s First Week Theme Ideas:
1 Dare Day (Idea: go for something in your life or career you have been putting off)
1 Flip a Coin Day (Idea: having trouble making a decision – flip a coin)
1 Olive Day (Idea: have people share their favorite olive or recipe using olives)
1 Go Barefoot Day (Idea: sounds like a good idea)
1 Hazelnut Cake Day (Idea: have people share favorite recipe)
1 Heimlich Maneuver Day (Idea: provide how-to-tips with post today to save a life)
1 Penpal Day (Idea: reach out and write or email someone today)
1 Say Something Nice Day (Idea: take time today to compliment someone)
1 Running Day (Idea: just do it – go for a run or walk today)
2 Bubba Day (Idea: have people share about their favorite person named Bubba)
2 Rotisserie Chicken Day (Idea: make a healthier choice – try some for dinner tonight)
2 Rocky Road Day (Idea: treat people at work or customers today to a scoop)
2 Leave The Office Early Day (Idea: sounds like a good idea)
3 National Doughnut Day (Idea: enjoy and share what is your favorite donut)
3 Chocolate Macaroons Day (Idea: pass out at work or to customers)
3 Repeat Day (Idea: had a great experience why not repeat it today, this week or month)
4 Applesauce Cake Day (Idea: have people share favorite recipe)
4 Hug Your Cat Day (Idea: have people share favorite cat photo)
4 Old Maid’s Day (Idea: play the card game Old Maid’s today)
4 Prairie Day (Idea: have people share photos of plants and wildlife found in the Prairie)
4 Cheese Day (Idea: have people share their favorite cheese or recipe using cheese)
4 Cognac Day (Idea: have people share favorite recipe using cognac)
4 Trails Day (Idea: promote local trails to walk or cycle on – get out on the trail)
Clue: In creating a post, look for a fun fact, trivia, statistic, quotation or ways to make a positive difference. Always match to an eye-catching image.
Action Step: To grow the company brand, what is one or more content ideas that are relevant, interesting, inspiring or helpful that can be posted the first week in June.
Post Idea:
June has 30 days. Each week in May we will share themes to help you create posts for June. Start creating your future posts today.
Next Brand Post: Successful Brand Foundation Strategy “One Customer at a Time”
Continuous Improvement: Best way to grow your brand, is follow a Brand RSS (Rich Site Summary) with 2-3 brand best practices each week delivered to your computer to make it easy to implement a continuous improvement program.
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